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Guitar Pedal X Privacy Policy


Your Privacy is important to us

  • This notice informs you how we use the information you give us and how we protect your privacy. It also explains your rights under the UK Data Protection Act (update 2018) and the EU General Data Protection Regulations 2018. We abide by UK Law and our data protection regulator within the UK is The Information Commissioner’s Office, Our License Number is: Z2098789. This can be checked on



What this Privacy Policy Covers

  • This Privacy Policy covers Guitar Pedal X’s treatment of personally identifiable information that Guitar Pedal X collects when you are on the website, and when you use Guitar Pedal X’s products or services. This policy also covers Guitar Pedal X’s treatment of any personally identifiable information that Guitar Pedal X’s business partners may share with Guitar Pedal X.
  • This policy does not apply to the practices of companies that Guitar Pedal X does not own or control, or to people that Guitar Pedal X does not employ or manage.



Collecting of and purpose of your information

  • Guitar Pedal X (the company) provides generail editorial, advertising and design services, and a number of additional related servcies.
  • To provide these services, we may need to collect personal data such as company name, name, address, contact details and bank details.

  • Your information may be used to introduce you to other services we offer, to help with ongoing administration, to contact you regarding any review or changes that are applicable, and for our own business research and analysis.

    Withholding of the required data may result in an insufficient service being provided.

  • Guitar Pedal X collects personally identifiable information when you register to be a user on the website, when you use certain Guitar Pedal X products or services, when you visit website pages, and when you enter details as content contributions, or in any feedback forms, profiles or surveys.
  • Guitar Pedal X also automatically tracks and records your browsing, only when you give us permission, including your IP address, Guitar Pedal X Cookie information, the pages you requested and the activities you participate in on the website.
  • Guitar Pedal X uses information for three general purposes: to customise the targeting and content you see, based on the details given by you at registration and your activity on the sites, to fulfil your requests for certain products and services, and to contact you about special offers and new products.



Sharing your data

  • Guitar Pedal X will not sell or rent your personally identifiable information to anyone.
  • We may share your personal data with the following organisations:

    • Our Accountant for creating invoices, performing audits.

    • Our Solicitors for Legal Purposes

    • Our payment provider for the purpose of taking payments to pay for your services with us.

  • Guitar Pedal X may send personally identifiable information about you to other companies or people when:
    • We have your consent to share the information
    • We need to share your information to provide the product or service you have requested
    • We need to send the information to companies who work on behalf of Affino to provide a product or service to you. (Unless we tell you differently, these companies do not have any right to use the personally identifiable information we provide to them beyond what is necessary to assist us).
    • We respond to subpoenas, court orders or legal process



Your rights


The below details the rights that you have, as contained within the Acts. Any exercise of these rights by you will be responded to without undue delay and at the latest within one month of your request:


Access to information

  • The Acts gives you the right to access information held about you. Your right of access can be exercised in accordance with the Acts.

Correction and deletion

  • The Acts gives you the right to the rectification of inaccurate data or erasure of personal data in accordance with the Acts.

Restrictions of processing

  • The Acts gives you the right to obtain restriction of the processing of your personal data in accordance with the Acts.

Right to data portability

  • The Acts gives you the right to receive your personal data in an accessible format which can be transferred to another data controller in accordance with the Acts.

Right to object

  • The Acts gives you the right to object to the processing of your data under particular circumstances in accordance with the Acts.

Right to lodge a complaint

  • If you are dissatisfied with our use of your information or our response to any exercise of your rights you have the right to complain to the Information Commissioner’s Office.

Your exercise of these rights are subject to certain exemptions to safeguard the public interest (e.g. the prevention or detection of crime) and our interests (e.g. the maintenance of legal privilege) as included in the Acts. For more information or to exercise your data protection rights, please contact us using the contact details above.



Your rights regarding your data

  • Guitar Pedal X gives you the ability to edit your Guitar Pedal X user account information and preferences at any time
  • You can withdraw consent to us holding and processing your information at any time. Should you wish to remove yourself from the system use the Forget Me form in the footer to request your complete removal (note that may take up to 72 hours for us to respond to the request). This will be actioned unless there is a contractual or lawful basis for us to retain the information in which case you will be advised accordingly.
  • Should you no longer wish to be tracked use the Profiling request form in the footer (note that may take up to 72 hours for us to respond to the request).
  • Should your data be inaccurate we will rectify this without delay.
  • You can request access to your data at any time. We will provide you with a full copy within one month of your request.
  • We may provide you with updates and newsletters which are appropriate to your service on an ongoing basis. You can opt out of these should you wish to by updating your preferences in the preference centre here.
  • NOTE - that for context and continuity, we will not be able to delete your content contributions on the site, however in the event that we ’forget you’ we will anonymise your identify wherever possible and remove the core record from the CRM.



Where we store your personal data


The data that we collect from you, whilst at this time it is all stored within the EU, it may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) in the future. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.


Where we have given you (or where you have chosen) a password which enables you to access certain parts of our sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our sites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Whenever we or fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to ‘international frameworks’ intended to enable secure data sharing.



Retention of data


We will retain your personal data on our electronic systems for as long as is necessary to provide you with the services under our agreement with you (or with your business) or to enforce our rights under that agreement. We may continue to hold your personal data for up to 6 years after you or your business has ceased using our services to allow us to protect our rights in any legal or regulatory proceedings.


We may retain deeds and other security documents containing personal data, such as personal guarantees or debentures, for up to 12 years after you or your business has ceased using our services.




  • Guitar Pedal X may set and access Guitar Pedal X Cookies on your computer.
  • Guitar Pedal X allows other companies that are presenting advertisements on some of our pages to set and access their cookies on your computer. Other companies’ use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Guitar Pedal X’s cookies
  • Guitar Pedal X may use its sites’ advertising creatives to access our cookies within our network of websites, in connection with Guitar Pedal X products and services




  • We have in place a full security policy, business continuity and disaster recovery plans. We take data security very seriously and have in place secure methods to store and transfer your data securely.
  • Your Guitar Pedal X Account Information is password-protected for your privacy and security
  • Guitar Pedal X uses industry-standard SSL-encryption to protect data transmissions for all website interactions.



Changes to this Privacy Policy

  • Guitar Pedal X may amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will notify you by posting a prominent announcement on our pages.



User Barring

  • Any user found to be abusing their privileges on the site will have all privileges revoked and will be barred from further use of the site



Our Contact Details


Should you wish to contact us in relation to any issues within this notice, please contact:


Data Protection Officer

Guitar Pedal X c/o Affino

55 Bathurst Mews


W2 2SB





or use the general Contact Us form.


We will respond as promptly as possible.




Your right to complain


Should you wish to make a complaint in relation to data protection issues relating to our firm, you can contact us as above or you can contact our regulator as follows:


The Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Tel: 0303 123 1113 (Local rate) or 01625 545 745 (National rate)


Company Registration No: 6969486

VAT Registered: GB976497449




Governing Law


This legal notice and all issues regarding this website are governed by English law and any disputes arising hereunder will be subject to the exclusive jurisdiction of the courts of England and Wales. If you experience any problems with this site, please email