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Advertising & Sponsorhip


Philosophy

 

I Stefan GPX am an ex advertising industry man (Brand Strategist), while not particularly fond of the intrusive nature of typical traditional style banner media. I much prefer complementary media on the site - by way of Native Advertising / Advertorial, Product Placement and Sponsorship and Endorsement. The only ’banners’ that used to be in place on the site - were the ’Supported By’ logo buttons at the base of the right hand column. 

These still appear on nearly every page of the site. If you want to be a Supporter I would create a 318 x 80 button for you from an EPS / JPEG / GIF supplied. You can by all means propose or supply your own version, but I will then give you options on what fits in best visually within the style guidelines for the site - i.e. typically favouring reversed or bold colour out of a dark or black-ish patterned or plain background. There’s still a lot of flexibility here - and I’m not opposed to colourful or bright campaign as such - as long as they are tastefully done, and within context.

In any case - times change, and this site has evolved from a hobby to becoming a fully commercial entity and my actual main job - essentially turning fully professional in this capacity. So inevitably some things needed to evolve - and now we offer 5 banner placement slots besides the ’Supported By’ buttons - each of which can be acquired individually or as a group. To start with - pricing will be fairly flexible on a POA / negotiation basis - and over time a fixed rate card will be formalised - while there will likely be some early bird bargains to be had.


Banners / Ad Inventory

2023-GPX-Adverstising-Explainer-Main-700.jpg

I myself will be managing the Advertising inventory onsite - validating the Advertisers and their Banners - which have to bear some relevance to Pedals or Guitar Gear generally - I will not be accepting advertising from unrelated sectors - it should be wholly complementary to the content on the site - and all banners should be of high quality - and largely static in nature - flickering, rapidly colour-changing eyesores and the like will not be permitted.

 

Currently there are 2 placeholder campaigns in place, there may be more for launch - rotating mostly on a 20 second timer. 

 

There will be 4 AD Banner Formats, across 6 placements :

  • 1 x Full Banner Header @ 970 x 90 pix : referenced as [1] above
  • 3 x Side Bar MPU Banners @ 300 x 250 pix : referenced as [2] [3] [4]
  • 1 x Supporters Side Bar Banners @ 318 x 80 pix : referenced as [5]
  • 1 x Pop-up Meerkat Base Banner @ 720 x 90 pix : referenced as [7]

The Full Banner and MPU Banners will rotate in place on a 20 second timer. The MPU banners are interspersed between the right-hand column content segments.


The Supporters Banners will be stacked - therefore all constantly visible.

 

Pop-up Meerkat Base Banner will appear every 30 minutes upon new / page refresh

 

You can buy individual Banner Inventory - or combinations of several slots - which to start with will be largely priced upon negotiation - over time a more fixed rate card will evolve - where minimum terms will apply, and duration of at least one month to start with, but then typically evolving to Quarters, Half-Year and Whole Year.


Proposals and Contracts

If you want to get involved with Guitar Pedal X - please use the Contact Us form found below in the footer, or else email me directly to : Stefan Karlsson | stefan@guitarpedalx.com.

 

I'm fairly flexible to a degree and open to offers - within context and reason. And would gladly welcome the participation of anyone whom I've covered on this site to date or has quality products and services related to the content appearing on this site.

There are rigorous quality standard enforced here, and if the advertising materials submitted are not suitable - then they will not be displayed. All contracts are dependent on suitability of Ad Copy submitted - unsuitable ad copy will not be published - and no fees will be incurred if such is the case.

 

I'm happy to work with you and create suitable banners for your business should that be required. That will all be factored into the cost of the campaign.

 

We have highly evolved tools as part od the Affino Platform this site runs on - to be able to share the most in-depth analysis and insights of those ads run on this site.